Archive for November, 2011
How to Write Killer Rental Ads
My son and I are about to close out our best year ever.
[Gasp!]
Yep, right in the middle of a bad recession.
So it occurred to me, while I was perusing Craigslist for rent ads today, that I might have a few secret weapons that would be of help to other landlords.
Try this exercise: Go to Craigslist and check out the ads in some rent range that is
applicable to your rental units. Below are a few of the headings I saw listed. Hover your mouse over each one and see which one makes your finger WANT to CLICK:
HOME FOR RENT
Single Family Home for Rent
Just Painted – Nice Floorplan
2 Rooms Nice Location
Large Condominium
Clean 1 bdrm apt – Downtown
Nice Apartment Available
BOOYA!! Classy 1BR + Cozy Gas Fireplace
The last one is my ad, of course 😉 Hey, I was excited to see some great headlines too, some I wish I had written! But most were yawners.
Your prospective tenants will never see your ad if the headline doesn’t make them CLICK. The headline is the Ad for your Ad. Work it! More…
ONE COURT WIN FOR THE LANDLORDS
Landlords Claim Discrimination, Judge Agrees
Landlords were handed a victory by an appeals court in Minnesota that determined a city’s aggressive rental housing inspection program may be discriminatory.
The landlords filed a lawsuit earlier over the onerous building inspection program that forced some of them out of business, and made affordable housing in St. Paul a thing of the past. To read the complete details and history behind this court ruling, go to: http://bbs2.mrlandlord.com/display.php?id=13968733.
